New Era ‘Sideline’ Commercials.
I was commissioned by New Era creative director Martin Morris to complete the post production for the NFL Sideline campaign. I swiftly found myself in Chicago, watching sports director Tim Tadder working his magic, whilst placing 3d tracking markers in all sorts of interesting places and narrowly avoiding a barrage of footballs thrown by some of the NFL’s top athlete’s. All in a day’s work! It was superb to work with Martin again and the creative process was genuinely a blast. I particularly enjoyed editing the piece and working with sound designer Dan Brown once again.
Project credits.
Creative Director: Martin Morris
Director: Tim Tadder
Edited by: Ben Ib
Sound Design: Dan Brown
Post production (CG fluids/dynamics/motion graphics): Ben Ib
Additional Rotoscoping by: PSE