ACDC ‘Demon Fire’ Music Video.
After the buzz of the PWR UP album release (no pun intended) we took the red philosophy one step further, for the brilliantly bonkers track ‘Demon Fire’, featuring, if I may say so, some pretty amazing drumming by Phil Rudd, and showing off the full demonic range of Brian Johnson’s legendary vocals. Commissioned again by creative director Josh Cheuse, the video was created in the same way as the album cover image- (all CGI) except it took waaaaaaaaaaaay longer! The whole thing was influenced by some of my favourite 90’s VHS B-Movies and video games. I handled the animation/ post myself, but must give a big shout out to CG ninja Jon Botros who helped me out during my time of need!! (Angus’ guitar solo was shot in Sydney by Josh and Clemens Habicht.) The concept for the final sequence was dreamt up by Angus Young, and I can’t reveal anything about what’s coming, as much as to say some of the YouTube commenters have called it entirely correctly…
Project credits.
Label: Columbia Records
Commissioner/ Power Up Creative Director: Josh Cheuse
Directed and Animated by : Ben Ib